It is latest beauty buzzword: Hyaluronic Acid. For those of you already incorporating HA into your skincare routines, you are on your way to intense hydration. For those who might need a little more convincing, here it is.

You’ve been hearing about it from beauty bloggers and dermatologists, seeing it in advertisements from top brands and it is catching your eye while browsing the shelves at your go-to beauty retail stores. But what is this magic ingredient and what are the skincare benefits? 

First, let’s talk about the science behind the magic. “Hyaluronic Acid works by acting as a cushion and lubricant. Hyaluronic Acid is a glycosaminoglycan (GAG) that occurs naturally in the skin, connective tissue, eyes and joints.” (1)

The highest amount of Hyaluronic Acid in the body though, is in fact found in the skin. “Hyaluronic Acid attracts water from within the dermis and moves it along to the skin surface, the epidermis. It also plays a role in skin elasticity and tone, cell metabolism, regeneration and healing.

Hyaluronic Acid levels in the skin naturally taper off, beginning a steep decline as we get older. It is also a humectant, meaning it draws water to it and helps the skin to hold onto water. Amazingly, Hyaluronic Acid can hold up to 1,000 times its own weight in water.

It’s used in moisturizing creams and serums because of its ability to hydrate and plump the skin. Benefits include improving your skin’s hydration, helping to make wrinkles appear smoother and not adding oil to skin.” (2)

The bottom line when it comes to HA’s skincare benefits is that it “promotes healthier, more supple skin” (3) as a result of that intense hydration everyone is talking about. 

Our answer to your Hyaluronic Acid needs are here: Adama’s Wrinkle Defence Hydrating Cream

Let intense, long-lasting moisture revamp your skin. Our Wrinkle Defense Hydrating Cream won’t weigh you down or easily wash away with the day. We utilize elite ingredients, such as clay minerals, hyaluronic acid, and plant extracts, meant to soothe and rebuild from the inside out. Our cream absorbs effortlessly, neutralizing toxins and performing deep repairs. With the help of well-balanced moisture and new collagen formation, you gain younger looking skin that is soft and resilient.

We invite you to read about the ingredient benefits and results for yours

Sources: WebMD (1); Verywell Health (2); Healthline (3)